
Platform Overview
Complete walkthrough from Brand DNA to publish.
Campaign Ideas to Distribution, all in one platform.
Strategic marketing copilot for digital & physical channels.
Optcl isn't just another tool. It's a platform to solve all your marketing operational bottlenecks with data backed insights.
Generate on-brand listing campaigns for local screens, social channels, and portals in minutes without any design skills.

Checkout Optcl transformation workflow — from brand analysis to omnichannel campaign deployment in minutes.

Complete walkthrough from Brand DNA to publish.

Deep dive into AI creative studio and distribution AI.
Not sure which tier fits? Use our ROI Calculator to get a tailored omnichannel recommendation.
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Everything you need to know about Optcl.
Optcl is a unified AI-powered marketing platform that enables B2C brands to create, deploy, and optimize campaigns across social media, web ads, mobile, and digital billboards from a single interface. It reduces marketing operations time by 90% and costs by 50% compared to traditional agency-based approaches.
Optcl offers flexible plans: Starting from a Free tier (600 credits) and then Starter at €25.99/month (2,400 credits), and Pro at €84.99/month (12,000 credits). We also offer an Agency plan for multi-brand management. Enterprise plans range from €3,000 to €6,000 annually with high-volume usage, custom integrations, and ERP connectivity.
Unlike point solutions like Canva (design only) or Hootsuite (social scheduling only), Optcl is a complete unified system covering strategy conception (Brand DNA), content creation (AI Creative Studio), omnichannel distribution (social + web + mobile + DOOH), and commerce integration (inventory sync). This eliminates the need for 5-8 separate tools.
Yes. Optcl currently integrates with Shopify and WooCommerce (beta), with SAP, Oracle, and NetSuite ERP integrations planned. The inventory sync feature automatically monitors stock levels and pauses campaigns when products go out of stock, preventing wasted ad spend.
Yes. Optcl provides access to programmatic DOOH (Digital Out-of-Home) advertising through integrations with major networks. Unlike traditional DOOH requiring €5K–€10K minimums, Optcl enables SMEs to book local billboard slots at accessible costs from a unified platform.