We are Optcl,

Our goal is to democratize visual communication for businesses and creatives by leveraging accessible hardware technologies and creative AI tools.

Mission

We aim to be the first choice for brands seeking visual excellence and technological advancement. With groundbreaking solutions for digital outdoor communication, we create advertising experiences that connect, inspire, and excite people.

Vision

Our vision is to empower every brand to communicate with clarity, creativity, and impact. Through intuitive technology, we break down barriers to visual storytelling and enable businesses of all sizes to bring their ideas to life and create meaningful connections with their audience.

Our Core Values

These principles guide our work and define our culture

Innovation
Shaping the Future

We pioneer new ways to create and share visual stories-combining AI-driven creativity with accessible hardware to redefine digital signage experiences.

Excellence
Raising the Standard

We are committed to delivering seamless, high-quality solutions-from intuitive content creation to reliable hardware integration.

Collaboration
Creating Together

We believe in the power of diverse perspectives. By working closely with our clients and partners, we turn ideas into impactful visual communication.

Integrity
Transparent & Responsible

We act with honesty and responsibility-ensuring trust, data security, and ethical practices in every interaction.

Data-Driven
Measurable Impact

We harness data and analytics to optimize campaigns, maximize engagement, and prove the value of every visual message.

User-Centric
Your Success, Our Mission

We design every solution with our users in mind-making advanced technology simple, accessible, and tailored to your communication goals.

About Us

OPTCL sets new standards in visual communication, creating eye-catching experiences. With innovative display technologies and customized content management, we give brands a distinctive presence. As an all-in-one solution, we help our customers differentiate themselves in the digital market and build lasting connections - flexible, efficient, and accessible.

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Our Leadership Team

Meet the talented individuals guiding our vision

Optcl Leadership Team - Mukund Soni, Lasse Welz, Priyank Soni
Mukund Soni - CTO
Technology & AI
  • Leads the development of Optcl's technology platform, from scalable AI pipelines to cutting-edge computing infrastructure
  • Expert in building robust, high-performance AI-driven systems
  • B.Tech in Computer Science from JUIT with focus on ML, OS, DBMS, and networks
Lasse Welz - CEO
Business & Strategy
  • Drives Optcl's strategic vision, go-to-market execution, and key business partnerships
  • Experienced entrepreneur with a background in marketing, analytics, and AI applications
  • International Business Administration degree focused on Marketing and Business Development
Priyank Soni - CCO
Creative Vision
  • Leads Optcl's creative technology vision, brand identity, and user experience design
  • Master's degree in Digital Fabrication & Computational Design from ETH Zürich
  • 8 years of experience at leading agencies delivering world-class brand experiences for premium clients

Schedule a Meeting

Schedule a meeting with our team to discuss your project requirements